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Overview

This course is a critical overview of selected methodological issues in academic research in marketing. Specifically it shall: (a) Consider a range of methodological issues that researchers routinely have to address. (b) Examine how these issues might be managed. (c) Discuss the design of executable research methods so that students … For more content click the Read More button below.

Conditions for Enrolment

Pre-requisite: Admission to MPhil or PhD programs in Marketing

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)