Handbook

This is a core course of largely independent study where students will apply their marketing knowledge and skills in a practical way by undertaking a marketing consulting project for a real organisation. Students, working as part of a team, will act as consultants and work on a marketing project as specified by a client organisation. Students will be assigned to groups of 4-5 to act as a consulting team to provide a solution/set of deliverables to solve the client’s marketing problem. Students will learn what key skills are necessary in a consulting role, and practice those skills along with their marketing knowledge and experience to solve (or provide a range of options) a marketing problem and presenting the solution and a set of deliverables to a panel including the client.

If your program of study schedule allows, it is advisable to enrol in MARK6103 later in your program after you have completed other core courses and some of the electives.

Exclusion: MARK6003