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Overview

Marketing communication is a critical aspect of a company’s overall marketing mission and a major determinant of its success in a market. The goal of marketing communication is to convey meanings to the target audience in order to build a strong brand. This course provides students with an opportunity to … For more content click the Read More button below.

Conditions for Enrolment

Pre-requisite or co-requisite: MARK5700 or MARK5800 OR enrolment in program 8281 or 8282 or 8291

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)