Overview
This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting … For more content click the Read More button below.
Main Topics
Introduction to sports sponsorship and marketing: the "players"Use of sportspeople and the "event" in marketing and sponsorshipIntellectual property in the sports context: trade marks, copyright, patents and other formsRegulation for specific high profile eventsBroadcast and other mediaPractical perspectivesSponsoring: let the buyer bewareHow to make sponsorship contracts workInsider views of the sponsorship arrangementRegulation of alcoholic beveragesRights of personality and privacyTicketing issues and marketing programs
Conditions for Enrolment
Prerequisite: Academic Program must be 9200 or 9201 or 9231 or 9214.
Exclusion Courses
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)