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Overview

Seeks to develop an awareness of major marketing problems faced by a variety of organisations, with an emphasis on sound approaches to addressing these problems.The course focuses on the factors influencing marketing decision-making to cultivate proficiency in articulating aspects of the marketing mix and developing customer-orientated, and competitive marketing strategies … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: Restricted to Full Time MBA and MBA/LLM students

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)