Handbook

This course addresses the context of business analytics and the management actions required for organisations to manage business analytics such that they can create value from their data and make progress on the transformational journey to becoming data-driven. The course comprises three core areas: (1) managing data and sources of value, (2) the business analytics process, (3) navigating the organisational context.

The course will use the following prescribed textbook, drawing written and video content from it, as well as activities: Vidgen, R, Kirshner, S & Tan, F 2019, Business analytics for managers, Red Globe Press, London.