Overview

Globalisation is the process by which firms operate on a global basis, organising their structure, capabilities resources and people in such a way as to address the world as a single market. It is natural however that marketing practices will vary from country to country, and culture, economic and social… For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: MARK5700 or MARK5800

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)