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Overview

Today, services are the growth engine of developed economies. A central theme then of this course is that services (the focus is on consumer services rather than B2B) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution (this … For more content click the Read More button below. Exclusion: MARK6005

Conditions for Enrolment

Enrolment in programs 7414 or 8423

Course Outline

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Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)