Overview
Today, services are the growth engine of developed economies. A central theme then of this course is that services (the focus is on consumer services rather than B2B) possess a set of unique characteristics that require a distinctive approach to marketing strategy - both in its development and execution (this … For more content click the Read More button below.
Exclusion: MARK6005
Conditions for Enrolment
Enrolment in programs 7414 or 8423
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)