Handbook

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Overview

Advertising is one of marketing's key communication activities. In today’s data-rich environment, big data analytics, and information technology have increased the effectiveness of advertising dramatically. This course will cover new technologies to (1) reach the customers being targeted, (2) measure the effect of ad, and (3) improve the delivery of … For more content click the Read More button below. Students will exercise hands-on data analytics and then tackle real-world advertising problems. No prior knowledge of Python is needed because this course will go through Python step-by-step.

This course will cover new technologies to (1) reach the customers being targeted, (2) measure the effect of ad, and (3) improve the delivery of ad content. It will also illustrate how the advance of data analytics makes it possible to analyse complex types (i.e. picture ad, video ad) of ad content using text, speech, picture, and video analytics.

Students will exercise hands-on data analytics and then tackle real-world advertising problems. No prior knowledge of Python is needed because this course will go through Python step-by-step.

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Type	Amount
Commonwealth Supported Students (if applicable)	$1370
Domestic Students	$4260
International Students	$5880

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Additional Information

This course is offered as General Education.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)

Faculty
Faculty: The primary academic unit in which related disciplines of teaching and research are conducted.

School
School: The academic unit responsible for teaching in disciplines or subject areas (school is part of a faculty).

Study Level
Study Level refers to the academic level of a program, specialisation or course.

Postgraduate

Offering Terms
Depending on the Academic Calendar type, an offering term generally refers to an academic teaching period of between 8-13 weeks in duration.

Term 1

Campus

Kensington

Advertising Analytics

MARK5828