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Overview

A sales force is an integral part of a firm’s total marketing effort. To be effective, salespeople must manage relationships with internal and external customers, relay timely and relevant information between company and customer, and create value.  This course builds on knowledge of basic marketing concepts, to provide students with … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite or Corequisite: MARK5700

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)