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Overview

This course has been designed to give postgraduates an in depth understanding of the commercial issues which arise in the context of the sponsorship and marketing of sport. Issues such as development and protection of intellectual property by organisations and individuals, licensing images, merchandising and branding, essential contractual terms, drafting … For more content click the Read More button below. Main Topics Introduction to sports sponsorship and marketing: the "players"Use of sportspeople in marketing and sponsorshipIntellectual property in the sports context: trade marks, copyright, patents and other formsRegulation for specific high profile eventsBroadcast and other mediaPractical perspectivesSponsoring: let the buyer bewareHow to make sponsorship contracts workA consultant's view of the sponsorship arrangementRegulation of alcoholic beverages Rights of personality and privacyTicketing issues and marketing programs

Conditions for Enrolment

72 UOC of JURD courses

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
JURD7683 Course Outline

Fees

TypeAmount
Commonwealth Supported Students (if applicable)$1370
Domestic Students$5250
International Students$6180

Disclaimer

Where a fee is displayed as “Not Applicable”, including some Work Experience and UNSW Canberra courses, please contact the relevant Faculty for any enquiry.

Note that the University reserves the right to vary student fees in line with relevant legislation. The fee information is provided as a guide and more specific information about fees, including policy, can be found here.

Commonwealth Supported Students:

Please refer to the information about new Student Contribution band classifications. Note that grandfathering arrangements are applicable for some cohorts of students, and other special arrangements apply for a limited number of programs. The Field of Education displayed on the right-hand side of this page may be applicable in understanding which fee rate will apply to you.

Where a Commonwealth Supported fee is displayed it does not guarantee that such places are available.

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)
Pre-2019 Handbook Editions