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Overview

This course focuses on the process of creating, communicating and delivering value to customers with a view to create exchanges that build customer relationships and satisfy individual and organisational goals. The course objectives are to develop an awareness of major marketing problems faced by a variety of organisations, with an … For more content click the Read More button below.

Conditions for Enrolment

Must be enrolled in Program 8355, 8625, 8616, 5950, 5457, 7315, 7333, 8345 or 8350

Course Outline

To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)