Overview

This seminar focuses on psychological processes in consumer judgement, decision making, and behaviour. The perspective is that of the marketing researcher who seeks to predict, control, and explain diverse consumer behavioural phenomena. This seminar provides an overview of research in consumer behaviour and judgement and decision making.

Delivery

Multimodal - Standard (usually weekly or fortnightly)
Fully online - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)