Overview

This course will extend the knowledge of elementary statistics into the area of multivariate statistics, with special attention to the underlying theory and assumptions of the methods used. Discussion of multiple regression and multiple correlation, multivariate analysis of variance, discriminant and logit analysis, conjoint analysis, factor and correspondence analysis and … For more content click the Read More button below.

Conditions for Enrolment

Prerequisite: Admission to Honours in Marketing.

Delivery

Fully online - Standard (usually weekly or fortnightly)
Multimodal - Standard (usually weekly or fortnightly)
In-person - Standard (usually weekly or fortnightly)

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)