Handbook

It is widely accepted that identifying and developing a list of strategies is only one, albeit necessary, part of delivering effective business outcomes; effective implementation is also critical. In an uncertain and globalised business world, there are few ‘universal truths’ in the field of strategic management. What is clear are the different perspectives that can help senior managers and executives in the continuous process of analysing business situations and emerging industry and societal trends and gaining a clearer understanding of the implications of these considerations on the implementation of business strategy.

In ZBUS3108, students are introduced to some of the recognised perspectives on managing the organisational dynamics of strategy implementation. The intent is to challenge you to understand and adapt one or more of these perspectives to develop your own approach to deal with strategic issues such as business uncertainty, resource constraints, personnel management, and cultural change. The focus is on translating theoretical frameworks into practice through the analysis of organisational case studies, using such analysis as the foundation to develop practical insights into strategy implementation.