Overview
Services are ubiquitous. As consumers, we purchase services every day – be they retail banking, using a supermarket or restaurant, a holiday, medical services, transportation, visiting immigration consultants, travel agents or hairdressers (higher education is also a service!). Professional services (of a B2B or B2C nature) are equally prominent and … For more content click the Read More button below.
This course was developed because for business, in any industry, service provision is a key differentiator. The implications of service provision, and how services are best managed and marketed, are steadily gaining importance. Therefore, students who plan to work in service industries, or the customer service division of manufacturing industries, must be prepared sufficiently to do so. This course aims to help students understand the practical implications of the unique characteristics of services and service provision and to help them cope with the challenges of marketing and managing a service. To achieve this aim, we build upon, and expand, marketing management concepts and models, demonstrating how they apply to the services sector. This course focuses on the distinctive characteristics and problems of marketing in service organizations and for any organization developing and marketing services as part of its business portfolio. It demonstrates why and how services require a distinctive approach to marketing strategy-both in its development and in its execution. This course examines cases from commercial and not-for-profit organizations including banking, transportation, hotels, tourism, hospitals, education and professional services such as accountancy, engineering, and management consultancy. Anyone working in a service industry or for an organization with a strong commitment to customer service will find this course relevant.
Conditions for Enrolment
Prerequisite: MARK1012 OR MARK2012
Delivery
In-person - Standard (usually weekly or fortnightly)
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $1813 |
Domestic Students | $5610 |
International Students | $5610 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)