Overview

This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. … For more content click the Read More button below.

Course Outline

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Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)