Overview
This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. … For more content click the Read More button below.
Exclusion Courses
Course Outline
To access course outline please visit below link (Please note that access to UNSW Canberra course outlines requires VPN):
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $1395 |
Domestic Students | $5970 |
International Students | $5970 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)