International Business and Multinational Operation - MGMT2101

The focus of this course is on the multinational enterprise and the management of cross-border operations. Major topics include: multinational enterprises and the internationalisation process; motives for foreign investment; strategy of international business; organisation of international business; foreign market selection and entry strategy; exporting, importing and countertrade; the management of international business operations including an introduction to international human resource management, learning and knowledge management, manufacturing and materials management, marketing management, and accounting and financial management.