Construction Business Practice and Marketing - BENV2813

Faculty: Built Environment

School: Building Construction Management Program

Course Outline: Built Environment

Campus: Sydney

Career: Undergraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

Office management and administration. Branding. Marketing, with particular emphasis on marketing systems, tactics and strategy, market segmentation and the buyer decision process. Market Research.