Strategic Marketing Management (Honours) - MARK3182
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK3182 Course Outline
Campus: Sydney
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite: MARK1012 AND MARK2051 AND MARK2052
Excluded: MARK3082
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Description
Strategic Marketing Management is a capstone course that ‘pulls together’ what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment: exploring strategy options; opportunity analysis; strategy setting and implementation. It also provides an opportunity to engage in a business simulation and to apply previous knowledge through case studies and projects. There is assumed knowledge in marketing prior to taking this course and it is therefore strongly recommended that you do not enrol in this course until you have successfully completed at minimum of 30 UOC of Marketing courses.
The content of this course includes that of MARK3082 Strategic Marketing Management, as well as, more advanced work dealing with theoretical and research issues in marketing strategy.
The content of this course includes that of MARK3082 Strategic Marketing Management, as well as, more advanced work dealing with theoretical and research issues in marketing strategy.