E-Marketing - MARK2084
Faculty: Australian School of Business
School: School of Marketing
Course Outline: MARK2084 Course Outline
Campus: Kensington Campus
Career: Undergraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite:MARK1012
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Description
This course explores the impact of the Internet, the World Wide Web, and emerging technological innovations on the marketing of goods and services. It examines consumer response to these innovations and factors that lead to the adoption of these new technologies. Students will examine electronic technologies and their impact on marketing strategy, consumer behaviour, market segmentation, positioning, and communication strategies in particular. An emphasis is placed on the utilisation of traditional marketing concepts within the emerging electronic environment. The changing technology environment means that marketers need to understand the way firms interact with the market, and how firms are taking advantage of new technologies to improve their marketing strategies.