Marketing in a Global Economy - GENC6005


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: GENC6005 Course Outline
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 3
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable
	Available for General Education: Yes (more info)

Description

This course will discuss current issues in today's global economy, and present methods for evaluating foreign markets (competitors, external environment: cultural, economic, technological, political/legal, marketing opportunities, etc.). Students will also focus on developing and evaluating current international marketing strategies and effective ways of dealing with environmental factors when operating abroad.

This course will integrate both theory and practice so that the student will obtain a good conceptual understanding of the field of international marketing as well as become firmly grounded in the realities of today's global marketplace.