Strategic Marketing Management - MARK3082


	Faculty: Australian School of Business
	School: School of Marketing
	Course Outline: MARK3082 Course Outline
	Campus: Kensington Campus
	Career: Undergraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 3
	Enrolment Requirements:
	Prerequisite:MARK1012
	Excluded: MARK3182
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

Strategic Marketing Management is a capstone course that ‘pulls together’ what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment: exploring strategy options; opportunity analysis; strategy setting and implementation. It also provides an opportunity to engage in a business simulation and to apply previous knowledge through case studies and projects. There is assumed knowledge in marketing prior to taking this course and it is therefore strongly recommended that you do not enrol in this course until you have successfully completed at minimum of 18 UOC of Marketing coursework. Specifically, it is highly recommended that students complete Fundamentals of Marketing (MARK1012), Consumer Behaviour (MARK2051), and Marketing Research (MARK2052) prior to enrolling into this course.