Qualitative Research Methods - COMM4003

This course will enable student to acquire in-depth knowledge, skills and experience necessary to conduct a qualitative research study. It is intended to inspire, excite and prepare students to undertake qualitative research. The course focuses on issues critical for qualitative inquiry, such as philosophical foundations, theory building, the design and conduct of qualitative study (of different types), methods of data collection and analysis, researcher role and relationships with subjects researched, the quality of qualitative research, presentation of findings and writing a research proposal and a thesis. It will also include the review of exemplary papers adopting a variety of qualitative research methods from organization studies, management, marketing, accounting, information systems, and other business disciplines. The course will adopt a workshop style where students will actively engage in debates and work with empirical material. The course content and structure will be responsive to students’ needs.