Airline Marketing Strategies - AVIA2501

 
Faculty: Faculty of Science
 
 
School:  School of Aviation
 
 
Course Outline: http://www.aviation.unsw.edu.au/
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 4
 
 
Excluded: AVIA2500
 
 
CSS Contribution Charge:Band 3 (more info)
 
 
Tuition Fee:See Tuition Fee Schedule
 
 
Further Information: See Class Timetable
 
 

Description


This course uses the classic approach to marketing management strategies but is entirely focused on how this is achieved in the airline industry. The approach is of a practical nature. The course studies airline market research, marketing strategy development, product development, pricing strategies and revenue management, distribution and promotion strategies. The course encourages and emphasises current airline marketing behaviour as examples of the theory. Passenger and freight marketing are included.