Managing Business Strategy - STRE3001

   
   
 
Course Outline: STRE3001 Course Outline
 
 
Campus: Kensington Campus
 
 
Career: Undergraduate
 
 
Units of Credit: 6
 
 
EFTSL: 0.12500 (more info)
 
 
Indicative Contact Hours per Week: 3
 
 
Enrolment Requirements:
 
 
Prerequisite: 72uoc and enrolment in a single or double degree business program
 
 
Fee Band: 3 (more info)
 
 
Further Information: See Class Timetable
 
 

Description


This course provides a detailed analysis of the latest developments in the theory and practice of strategic management. The course covers concepts of strategy; goals, values and performance including shareholder value and balanced scorecard approaches; analysis of the industry environment; analysis of resources and capabilities; organisational structure and management systems; analysis of competitive advantage; technology based industries; vertical integration strategies; competitive behaviour; global strategies and multinational enterprises; diversification strategy; managing the multibusiness corporation. Case studies and a multiple-decision competitive simulation are used to illustrate strategy making in practice by corporations from around the world.