Overview
A brand is a fluid entity – never entirely in an organisation’s control. This is because customers ‘own’ brands. The best brand managers therefore study people. They consider brands in culture and brands as cultures. Nothing happens by chance. This course offers you theories and techniques for studying brand cultures. … For more content click the Read More button below.
The course provides you with the opportunity to develop, hone and consolidate disciplinary skills and knowledge gained in the fields of PR and advertising, specifically in relation to the practice of brand management - which is a central aspect of contemporary PR and advertising.
This course is worth 12 units of credit, and is a Practice Pathway core subject for the Master of PR and Advertising.
Conditions for Enrolment
Prerequisite: Enrolment in Public Relations & Advertising (Stream A) or Master of Law. Or 12 units of credit of Cognate Courses and enrolment in Public Relations & Advertising (Stream B or C)
Delivery
In-person - Standard (usually weekly or fortnightly)
Fees
Type | Amount |
---|---|
Commonwealth Supported Students (if applicable) | $4248 |
Domestic Students | $7860 |
International Students | $11940 |
Pre-2019 Handbook Editions
Access past handbook editions (2018 and prior)