Handbook

One of the major reasons startups fail is because they create a product that the market simply doesn't desire. Understanding how to identify problems, engage with potential customers, and validate ideas is fundamental to startup success.  

This course offers aspiring entrepreneurs practical tools and frameworks to navigate these complexities. Students will learn techniques to identify real-world problems and rigorously validate their assumptions through market research and customer engagement.  They will be able to assess a market and map a TAM SAM SOM of a sector.

Upon completion of this course, students will possess the necessary skills to deeply understand the process of customer discovery, deep diving in: personas, identifying customer needs, pain points, and preferences, laying the foundation for a startup idea that genuinely resonates with market needs.