Overview

To understand consumers and build up a relationship with customers is the first step of every marketing decision. To be effective, marketing managers should know how to identify what target customers need, where they go for shopping and how to interact with them in a marketplace. This course integrates customer … For more content click the Read More button below. Students will exercise hands-on data analytics and then tackle real-world customer problems. No prior knowledge of R is required. 

Conditions for Enrolment

ZZBU6501 Introductory Data Analysis

Delivery

Fully online - Intensive

Fees

Pre-2019 Handbook Editions

Access past handbook editions (2018 and prior)