Critical Perspectives on Public Relations and Advertising - MDIA5028

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prereq: Enrolment in the 48uoc PR & Advertising plan for 8281 or 8224; or completion of 24uoc in Cognate courses and enrolment in the 72uoc PR & Advertising plan 8281; or 24uoc and enrolment in 8291

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

The course aims to establish and develop an advanced conceptual understanding of the fields of PR and advertising. You will learn the history and development of the fields of PR and advertising, and develop an understanding of critical perspectives, theories and debates in the fields of PR and advertising. This disciplinary knowledge will be positioned against the context of developments in the contemporary global and local, audio-visual and digital media landscape.