Public Relations Strategy - MDIA5023

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 2

Enrolment Requirements:

Prerequisite: Enrolment in a postgraduate PR & Advertising or Journalism & Communication program

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

This course will provide you with a contemporary and critical understanding of the fundamental concepts and processes that underpin public relations strategies and campaigns. The course focuses on strategic communication planning, public relations research, the role of culture in public relations, issues and crisis communication, corporate social responsibility and ethics.