Development of New Products and Services - GBAT9126
Faculty: UNSW Business School
School: AGSM MBA Programs
Course Outline: GBAT9126
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 9
Enrolment Requirements:
Prerequisite: must be enrolled in Program 8616, 7333 or 5457
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Description
This course incorporates both strategic and tactical dimensions of new product and service development. It demonstrates a variety of concepts and modes of thinking about innovation and product development. In more concrete terms, it will provide participants with a workable knowledge of a best practice approach to product creation from concept selection through to post launch monitoring, exposure to a similar approach used by service companies. More generally, it will demonstrate how well service companies perform in new service development compared to manufacturing firms, and highlight the organisation and management practices that are most likely to result in successful new product development.
Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must meet the work experience requirements.
Please Note: This course is not available fro cross program enrolment see equivalent MBAX course MBAX9126
Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must meet the work experience requirements.
Please Note: This course is not available fro cross program enrolment see equivalent MBAX course MBAX9126