Business Skills in Optometry - OPTM7444

Faculty: Faculty of Science

School: School of Optometry and Vision Science

Course Outline: http://www.optometry.unsw.edu.au

Campus: Sydney

Career: Postgraduate

Units of Credit: 12

EFTSL: 0.25000 (more info)

Indicative Contact Hours per Week: 10

CSS Contribution Charge: 2 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

The Business Skills in Optometry course provides in depth training in business,marketing and management skills relevant to the practice of optometry. Particularly in Marketplace review; Understanding financial management; Identifying potential target markets; Evaluating markets; Reviewing existing product mix; Optimising product/service mix for target markets; Business set-up; Retail sales; Product development; Marketing; Systems and procedures and human resources.

Assumed Knowledge: It is assumed that students have a qualification in optometry and are registered to practice.