Non-Profit and Social Marketing - MARK5819

Faculty: UNSW Business School

School: School of Marketing

Course Outline: MARK5819 Course Outline

Campus: Sydney

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: MARK5800 or MARK5801 or (enrolment in program 7291 or 5291 or 8291 or 8281

CSS Contribution Charge: 3 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

Non-profit and public organisations are increasingly adopting a marketing orientation as a critical part of their strategy. This course investigates the principles and techniques of non-profit and social marketing as they apply to the needs of non-profit and public institutions.
In this diverse sector, marketing concepts derived from the for-profit sector have been crucial to marketing the non-profit organisations’ products, services, and social causes to a range of stakeholders, namely customers, funding donors, and volunteers. These activities challenge marketers to understand the uniqueness of non-profit and social marketing, and address resource and ethical concerns. Topics include the practices of marketing, fundraising, and public relations to successfully market products, services, ideas, and behaviours.