Brand Management: Professional Practice - MDIA5030

Faculty: Faculty of Arts and Social Sciences

School: School of the Arts and Media

Course Outline: School of the Arts and Media

Campus: Sydney

Career: Postgraduate

Units of Credit: 12

EFTSL: 0.25000 (more info)

Indicative Contact Hours per Week: 3

Enrolment Requirements:

Prerequisite: Enrolment in the 48uoc plan for the Master of Public Relations & Advertising; or completion of 24uoc of Cognate courses and enrolment in the 72uoc plan for the Master of Public Relations & Advertising.

CSS Contribution Charge:   (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

Brand management is about effectively establishing, shaping and maintaining sets of relations between a brand, its products and services, and customers. Brand management has become even more important in our current era, shaped by significant changes in the media landscape and driven by what can be termed as an information economy.

The course provides students with the opportunity to develop, hone and consolidate disciplinary skills and knowledge gained in the fields of PR and advertising, specifically in relation to the practice of brand management - which is a central aspect of contemporary PR and advertising.

This course is worth 12 units of credit, and is a Practice Pathway core subject for the Master of PR and Advertising.