Marketing Communication and Promotion - MARK5810
Faculty: UNSW Business School
School: School of Marketing
Course Outline: MARK5810 Course Outline
Campus: Sydney
Career: Postgraduate
Units of Credit: 6
EFTSL: 0.12500 (more info)
Indicative Contact Hours per Week: 3
Enrolment Requirements:
Prerequisite or Corequisite: MARK5800 or MARK5801 or MARK5813
CSS Contribution Charge: 3 (more info)
Tuition Fee: See Tuition Fee Schedule
Further Information: See Class Timetable
Description
This course introduces participants to the process of developing and managing effective marketing communications. Organisations need to interact with consumers, stakeholders and other organisations. A company can tell the marketplace about itself and its products in many ways. It is important to understand the nature and dynamics of the various means of communication so that they can be managed efficiently and effectively. This course examines the tools available to marketing communication planners and provides guidelines as to their application. It builds on core marketing subjects by extending the issues relating to communication. It takes an integrated approach to communication management and covers the full spectrum of marketing communication, including advertising, direct marketing, promotion, personal selling, public relations, sponsorship, and internet communication.
Exclusion: MARK5946
Exclusion: MARK5946