Advertising and creativity - MDIA5021

Faculty: Faculty of Arts and Social Sciences

School: Faculty of Arts and Social Sciences

Course Outline: http://jmrc.arts.unsw.edu.au/

Campus: Kensington Campus

Career: Postgraduate

Units of Credit: 6

EFTSL: 0.12500 (more info)

Indicative Contact Hours per Week: 2

Enrolment Requirements:

Prerequisite: Enrolment in of the following postgraduate programs, 8291, 7291, 5291 or 8224 in the Public Relations and Advertising specialisation

CSS Contribution Charge: 1 (more info)

Tuition Fee: See Tuition Fee Schedule

Further Information: See Class Timetable

Description

The course focuses on the creative aspects of advertising and current trends in advertising.

Students will learn how the advertising process works focusing, in particular, on the following aspects:
- Identification of communication challenges and opportunities: responding to a client brief;
- Creative strategies and practices for generating ideas, concept design, story-telling, emotional appeals and pitching for campaigns;
- Campaign evaluation methods.

The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.