Advertising Production - MDIA5024


	Faculty: Faculty of Arts and Social Sciences
	School: Faculty of Arts and Social Sciences
	Course Outline: School of English, Media and Performing Arts Courses
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 2
	CSS Contribution Charge:Band 1 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

This course focuses on the strategic and production aspects of advertising and offers students the opportunity to develop advertisements and manage the production process.
Advertising campaigns will be analysed drawing upon communication theories and conceptual frameworks to identify and critique extant campaign strategies and practices, in particular, advertising planning, agency approaches, narration, the engaged consumer and citizen, globalization, digital and visual communication (images, photography, and animation), and ethical issues.
Production techniques that students will engage with include concept development, copywriting, story-telling, story-boards, and script preparation.