Advertising and creativity - MDIA5021


	Faculty: Faculty of Arts and Social Sciences
	School: Faculty of Arts and Social Sciences
	Course Outline: School of English, Media and Performing Arts Courses
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 2
	CSS Contribution Charge:Band 1 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

The course focuses on the creative aspects of advertising and current trends in advertising.

Students will learn how the advertising process works focusing, in particular, on the following aspects:
- Identification of communication challenges and opportunities: responding to a client brief;
- Creative strategies and practices for generating ideas, concept design, story-telling, emotional appeals and pitching for campaigns;
- Campaign evaluation methods.

The requirements for and impact of advertising across multiple platforms and associated requirements for digital interactivity, collaboration and co-production will be emphasized.