Development of New Products and Services - GBAT9126


	Faculty: Australian School of Business
	School: Graduate Progs in Bus & Tech
	Course Outline: http://www.asb.unsw.edu.au/mbt
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 1.5
	Enrolment Requirements:
	Prerequisite: must be enrolled in Program 8616, 7333 or 5457
	CSS Contribution Charge:Band 3 (more info)
	Tuition Fee:See Tuition Fee Schedule
	Further Information: See Class Timetable

Description

This course incorporates both strategic and tactical dimensions of new product and service development. It demonstrates a variety of concepts and modes of thinking about innovation and product development. In more concrete terms, it will provide participants with a workable knowledge of a best practice approach to product creation from concept selection through to post launch monitoring, exposure to a similar approach used by service companies. More generally, it will demonstrate how well service companies perform in new service development compared to manufacturing firms, and highlight the organisation and management practices that are most likely to result in successful new product development.

Prerequisite: This course is offered by the MBT Program. All students enrolling in MBT courses must have at least four years relevant professional experience.