Public relations strategy - MDIA5023


	Faculty: Faculty of Arts and Social Sciences
	School: School of English, Media and Performing Arts
	Course Outline: School of English, Media and Performing Arts Courses
	Campus: Kensington Campus
	Career: Postgraduate
	Units of Credit: 6
	EFTSL: 0.12500 (more info)
	Indicative Contact Hours per Week: 2
	Fee Band: 3 (more info)
	Further Information: See Class Timetable

Description

This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin public relations strategies and campaigns.

The course focuses on:
- Strategic communication planning;
- Risk, issues and crisis communication;
- Organizational communication;
- Community relations;
- Government relations;
- Ethics.

Students will develop a strategic communication plan and responses to address contemporary public relations issues focusing on public consultation and community engagement.